Ripple’s XRP, currently the fourth biggest cryptocurrency by value, according to CoinMarketCap, is fighting for its life.

XRP, the digital token controlled by the San Francisco-based company Ripple, has lost half its value in the last 24 hours, going into free fall after the U.S. Securities and Exchange Commission (SEC) said the token had been illegally marketed to retail customers.

Now, as a number of minor cryptocurrency exchanges remove XRP from their platforms, traders and analysts are questioning the future of XRP—with one long-time critic calling it “the beginning of the end.”

“I think it is the beginning of the end,” said Frances Coppola, a financial analyst and commentator who has publicly criticized the company and the XRP token in the past. “Investors are already dumping XRP as quickly as they can.”

The XRP price, after soaring through November on the back of a hotly-anticipated new cryptocurrency giveaway, has crashed from $0.64 to $0.30 in under a week as traders and investors process the news.

Earlier this week, Ripple’s chief executive Brad Garlinghouse revealed the SEC had filed a lawsuit against the company arguing the XRP token is a tradable asset, known as a security, and as such is subject to its regulations. The lawsuit alleges that Ripple has raised $1.3 billion in unregistered securities offerings since 2013.

Read more at: https://www.forbes.com/sites/billybambrough/2020/12/23/the-beginning-of-the-end-for-ripple-and-xrp-as-coinbase-considers-its-options/?sh=443d5664d449

The post Is it the Beginning of the End for Ripple and XRP appeared first on Ferhan Patel - Fintech | Growth | Product.

The following are 5 useful and helpful hints to make the sort of progress you’re running after.

• EDUCATION:

We’ve progressed significantly since that well-known discourse, yet the slant stays genuine today. With a new flood in fintech promoting, it’s critical to instruct online clients. Individuals need to understand what your cycles and authorization systems are before they will utilize your services. The simpler your fintech UX configuration is, on your application or potentially site, the simpler the clients will come.

• NETWORK ONLINE AND OFFLINE:

Keep in mind the intensity of networking, both on the web and offline – your offline image is similarly as significant as your online one. 

Utilizing LinkedIn, Twitter and Facebook will make the quest for other new company individuals adequately simple. Utilizing a hashtag will help you connect with individuals who might be going to occasions and cause you to network simultaneously. Win, win! Ferhan Patel is a Canadian FinTech Executive with proven tactical and progressive insights as evidenced by his professional and personal accomplishments.

When you have your occasions arranged, consider how you may organize all the more beneficially, and set yourself clear objectives: have business cards prepared and archive who you hand them out to so you can catch up later. Being an occasional visitor speaker implies you have a visual marketing tool to use via web-based media later that you can advance and further your perceivability.

• RESEARCH YOUR TARGET AUDIENCE

Your marketing methodology should be perfectly set up before you fire up. How about we make that understood. In case you’re focusing on some unacceptable audience, it won’t make any difference how great you or your product are on the grounds that nobody is tuning in. A fintech advertising technique should be connecting from the very beginning, so ensure you utilize the correct web-based media channels to draw in market influencers and contact the relevant business sectors. Do statistical surveying and fabricate personas to recognize who your intended interest group is.

• USE SOCIAL MEDIA SELECTIVELY TO BUILD TRUST

Web-based media has more clout than you might suspect with regards to brand awareness. Regarding advertising for new businesses, it gives the ideal occasion to contact individuals around the globe in short order. LinkedIn has 500 million clients – five and a half times the number of inhabitants in the UK. 

In the event that you’ve done your exploration, you’ll realize which channels to focus on and how to change your content style and tone to fit each channel. Add recordings and even GIFs to your content methodology, as moving pictures overwhelm our present reality. 

By remaining in contact with clients, you can address questions, manage issues rapidly, and assemble a decent affinity with them. They can even leave input to help you construct trust, and with messages featuring how rapidly you react to questions, the trust will be handily picked up and kept up.

• MONITOR KPI’s”

With some relentless changes in the advanced world, it’s imperative to keep steady over what works and what doesn’t. Observing KPIs will assist you with seeing which zones are functioning admirably and which should be changed to help you push for more business. Choose your KPIs and stick with them – as they’ll be one of your pointers of progress.

Conclusion:

Fintech marketing ought not to stay stuck in dull or obsolete strategies. Look to where clients are today, and find a way to meet them there. You just need to develop a passion like Ferhan Patel to accomplish your business goals. The more you draw in and instruct your potential base, the more you can pull in them.

The post Great Fintech Marketing Tips You Can Use Right Away appeared first on Ferhan Patel - Fintech | Growth | Product.

“Providing a path for fintech companies to become national banks can make the federal banking system stronger by promoting economic growth and opportunity, modernization and innovation, and competition,” Comptroller Otting said. “It also provides consumers greater choice, can promote financial inclusion, and creates a more level playing field for financial services competition.” Source: https://www.occ.gov/news-issuances/news-releases/2018/nr-occ-2018-74.html

However, not everyone is happy about this, with New York being the first state to sue the US treasury.  This is just the beginning, as all states that require Money Transmitter Licensing (MTL) will feel cut out, and that their financial consumers can be ‘exposed to a greater risk of exploitation’ because of the Fintech charter.  This is highly debatable.

The benefits for new Fintech’s companies is obvious.  1 Fintech Charter Application instead of 48 individual license applications (not to mention the time, human resources, and costs involved).

Read more at: https://www.engadget.com/2018/09/17/new-york-sues-us-treasury-fintechs-banks/

The post New York sues OCC for allowing fintechs to become banks appeared first on Ferhan Patel - Fintech | Growth | Product.